EC Calling Agent and Business Brain for EthikCorp, Dubai
A live voice AI calling agent for EthikCorp's sales and operations, with a company 'business brain' (Aqion Superbrain) behind it.
- Role
- Forward deployed lead: owned discovery, design, engineering, security, deployment and KPI measurement while embedded with EthikCorp's teams.
- Tech
- FastAPI tool-calling (lead capture, callback booking, escalation) with schema-validated LLM arguments · multilingual (English, Arabic, Hindi) agent workflows · Retell/Vapi · Supabase · fine-tuning + RAG · Cloudflare Workers + D1
- Outcome
- Taken from prototype to production with PII redaction, data governance, UAT, prompt A/B testing, regression suites and operational hand-over.
EthikCorp Business Brain (Aqion Superbrain)
EthikCorp's own company model: I fine-tuned a base model and grounded it with retrieval-augmented generation (RAG) over EthikCorp's company knowledge, so answers come with sources and only reach people allowed to see them.
- Data readiness portal (Phase 1). A Cloudflare Worker + D1 portal takes EthikCorp through nine stages: inventory of 18 sources with named owners, collection, cleaning and de-duplication, PII handling under UAE PDPL, heading-based chunking with metadata (source, owner, department, sensitivity, version, hash), embeddings and a vector store for hybrid search, role-based access enforced inside retrieval, evaluation, and a refresh cadence.
- RAG vs fine-tuning, decided per source. Facts, policies, SOPs, CRM records and contracts are retrieved through RAG, with restricted tiers for legal material and PII. Brand voice, proposal style, call scripts and report formats feed the fine-tuning set.
- Evaluation design. A golden set checks citations, refusals, conflicting document versions and permission leaks, with a target of zero leaks.
- Superbrain workspace. Department workspaces (Sales & BD, Marketing, Operations, Finance, HR & Talent, Legal & Compliance, Client Success, Consulting Delivery, Technology & AI) with reviewed output templates such as proposal briefs, weekly status briefs, minutes and action registers, and ROI evidence packs, plus a CEO view.
Status: in pilot with EthikCorp, not generally available. Both portals are access-controlled, so they are not linked here.